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Industry 4.0 is an actual topic that means the essential innovation engine triggering the next wave of innovation in the new era of globalization. It aims to boost the development of machines and tools by using the power of advanced information technologies and innovative inventions to cope with the new era global challenges of the modern century. If the rate of changes outside of the company exceeds the rate of changes inside of the company, its end will be near. Industry 4.0 technologies will lay the foundation of high-tech competitive advantages of manufactures and companies in industries via digitalization and automation of every part of the business, as well as the production process. Enterprises should be aware, prepared, and assess how new digital technologies might affect the business location and its activities within the global value chain in order to become more competitive in the global market. In terms of research methodology, data was collected from the reports of international institute and organization. Data on the adoption of the latest technologies and the competition in services were processed by the simple linear regression analysis in order to demonstrate to what extent these technologies contribute to the competition in services accordingly. The research limitation is that Industry 4.0 is almost not well-known in real practice, it is investigated in the academic and scientific area and, scientific articles are more likely related to engineering and manufacturing.

Keywords: Industry 4.0, advanced information technologies, business, automatization, innovation, competitiveness, regression analysis.