The research area is devoted for assessment of innovative means in business supply chain of grain mar-ket and analysis of crucial factors of implementation of innovations, which can advantage company to be success-ful in long-term. Creating and developing innovative means is an interesting and attractive process, because no one has such high impact in business than future development directions and strategical marketing implementation. Each business will probably agree that the most effective way to achieve goals is to be ahead of competitors. The main func-tion of developing innovative means is to help business to work easier and more efficiently. The need for an innovate work environment is widely recognised as being one of the key success factors in gaining competitive advantage in the global market place. International grain business is one of the most necessary markets in the world. This busi-ness sector is expanding and establishing new markets. Based on the research, developing an innovation for this market is crucial factor for future possibilities. No one has bigger impact in business than future development and strategical implementation in the supply chain. Within the agricultural realm, the circular economy approach suggests that the industry can achieve greater sustainability simply by keeping more resources and materials in use for as long as possible. This can be achieved in a number of different ways, including increased product durability, reuse and recycling. On the basis of literature analysis, sometimes the best way to compete is to collaborate with com-petitors to seek the best solutions and innovations. The purpose of the paper is to establish and select the most appropriate and innovative mean, which would help in management by easier way of work in the supply chain. Analysing scientific literature of development of innovative means, analysis of agricultural business specifics help in research analysis of main parts of agricultural business by assessment of opinions of farmers. To evalu-ate what are their desires, needs and wants the survey is provided. Lots of companies are working in an aged way, aren’t trying to establish new innovative means in supply chain. Furthermore, the results show that generations are changing and young farmers want changes and much more easier ways of selling their production for the best price possible.

Keywords: innovation technologies, models, supply chain, competitiveness, international business, agriculture, grain market, growth strategy.