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THE ASSESSMENT OF INDICATORS FOR A SUSTAINABLE E-BUSINESS GROWTH IN FOREIGN MARKET
Last modified: 2019-04-12
Abstract
The purpose of the research is to assess the existing electronic business models and to propose a model based on weighted business model component evaluations. The indicators of electronic business model development to foreign market are investigated and compared using TOPSIS and SAW methods. The most important factors for development in foreign markets are determined and the improvements for existing models are suggested. The research methods used: scientific literature comparison, qualitative content analysis, statistical data analysis, and analytical decision making method. The improved electronic business model is proposed in order to encourage sustainable growth in foreign markets.
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