Last modified: 2021-12-28
Abstract
This article analyzes Corporate Social Responsibility (CSR), its’ rising importance in the worldwide economy, the evolution of CSR in modern business and CSR implementation in Lithuanian real estate development companies, and the importance of CSR. The real estate sector is one of the fastest-growing and most working places creating sec-tors in Lithuania and it is important to evaluate its CSR for its stakeholders. However, despite an understanding of sustainability, lots of construction companies avoid participating in such activities and the strongest and biggest real estate developers, most of the time, have a financial possibility to implement a green business model. The goal of the research: evaluate CSR implementation level in Lithuanian real estate development companies. Research has a limita-tion when companies implement different types of CSR in their daily work, but these are not certificated, most of the time follows company values and rules. The strongest real estate developers in Lithuania were analyzed and findings show development companies are willing to sacrifice some profit in respect to the sustainable business model and posi-tive public opinion.
Keywords: real estate, Corporate Social Responsibility, sustainable business, Lithuania, AHP.