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The aim of this paper is to design a digital marketing strategy which would make sure engagement of customers and their satisfactions are met which would inturn result in enhanced brand awareness as well as enhancement of the national health care system. Though pharmaceutical companies are not allowed to directly market their products to the public, they should consider the shifts in consumer engagements based on researches done on their posts through social media platforms. This paper has analysed all those findings by implicating AHP and TOPSIS methods in order to rank the contents, social media platforms and their effect on sales of the products in pharmacies; and has introduced a digital marketing model which would ensure consumer engagement and would help in building trust among the society in order to enhance the companys digital marketing advances. This paper uses real time data which is supported by precise datas collected on pharma companies digital engagements and provides the most effective and practical model which would help the company in terms of achieving their digital marketing goals. These types of digital marketing models specifically designed for pharma companies are highly needed in the pharma business as similar approaches are extremely limited

#digital marketing#marketing#pharmaceutical business#pharmaceutical marketing#healthcare business#business management