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Purpose of the paper was to design conseptual model of  a digital marketing model in order to attain the most effective digital marketing strategy for small Lithuanian companies which would help them enter international market.In this research by using AHP and TOPSIS methods were employed in order to identify  digital marketing strategies and models have been weighed and ranked respectively. This paper has designed a digital marketing model which could help improve marketing department of start up companies. In this paper experts have been asked to rank different digital marketing strategies available as per their expert opinion.Using these rankings, each strategys weight is calculated by using AHP and TOPSIS methods and then are used for ranking of digital marketing models.These findings will help us to design web pages and blog contents as per consumer expectations and requirements.This paper provides a practical guidline which could be used by startup companies as it reaches out all aspects of digital marketing (interlink, social media,platforms,SEO,SEM,Content marketing ,pay-per click,etc) and it also helps sustain the strategy as it continuously gets updated with the most recent searches done by customers. This model analyses and provides both strategies and practical approaches towards a strong digital marketing plan which would benefit startup companies and businesses in term of publicity and return of investment on marketing

#Digital marketing model #digital marketing strategies #interlink #digital marketing #marketing #business management #SEO